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Tan Xuguang sets the tone for Shaanxi Automobile next year! In 2019, heavy truck sales target to ensure 190000 challenge 200000
Tan xuguang put forward higher requirements for shaanxi auto's development next year, that is, sales volume in 2019 should be guaranteed to reach 190,000 vehicles and sprint towards the target of 200,000 vehicles.
On the morning of November 27th, Party Secretary and Chairman of Shandong Heavy Industry Group Co., Ltd., Chairman and CEO of Weichai Power Co., Ltd., and Tan Xuguang, Chairman of Shaanxi Heavy Vehicle Co., Ltd. attended 2019 Business Annual Meeting of Shaanxi Automobile Heavy Truck, and the theme speech stated that the brother relationship between Weichai and Shaanxi Automobile will be “unbreakable” and set the tone for the development of Shaanxi Heavy Truck in 2019.
In 2018, Shaanxi Heavy Trucks sold more than 140,000 heavy trucks. In the speech, Tan Xuguang formulated a detailed strategic plan based on the in-depth analysis of the heavy truck market in 2019 and the sales target proposed by Shaanxi Automobile in 2019. At the same time, he put forward higher requirements for the development of Shaanxi Automobile next year, namely in 2019, it secured sales of 190,000 vehicles and sprinted to 200,000 targets.
Party Secretary and Chairman of Shandong Heavy Industry Group Co., Ltd., Chairman and CEO of Weichai Power Co., Ltd., Chairman of Shaanxi Heavy Vehicle Co., Ltd. Tan Xuguang “
"My biggest requirement for Shaanxi Auto is to be stronger and bigger. Shaanxi Auto will disappoint those who have ulterior motives with practical actions and performance, so that the government and shareholders can get the most satisfaction." At the same time, Tan Xuguang also said that Shaanxi Auto is one of the best ecologically-developed enterprises in the industry, all cadres and employees of the company are committed to development, goal-oriented, and self-denying, and continue to enhance competitiveness.
With Shaanxi Automobile have a common development concept, Weichai supports the improvement of Shaanxi Automobile's core competitiveness.
What Shaanxi auto depended on in ten years of development, tan xuguang made a summary, including the following five aspects.
First, establish management rules that are consistent in strategy, closely coordinated, and highly trustworthy. For more than a decade, the leaders of Shaanxi Automobile and Weichai Power have shared the same philosophy. It is their responsibility to uphold customer satisfaction. This is a responsibility. In addition, enterprises need communication and tolerance. At a strategic level, ideas need mutual trust and business synergies, which will help promote their common ideals.
Secondly, a highly market-oriented institutional mechanism. As a listed company, Weichai can bring a market-oriented system and mechanism to Shaanxi Auto, ensuring that Shaanxi Auto can maintain flexible and efficient market vitality and market competitiveness in full competition. Tan Xuguang said "State-owned enterprises must be reformed. There will be no way to go without reform." Weichai carried out reforms 13 years ago. It is precisely because of reforms that Weichai has the institutional mechanism of today. For the time being, Weichai is one of the best ecological companies in the industry.
Thirdly, the gold industry chain has supported the improvement of Shaanxi Automobile's core competitiveness. The development of Shaanxi Auto has benefited from the core competitiveness of Weichai Powertrain. Shaanxi Auto and Weichai Power have continued to grow and develop, complementing each other, and customer support has played a significant role in it. The biggest advantage of Weichai Power is the gold industry chain, which has supported the improvement of Shaanxi Automobile's core competitiveness. The expansion of Shaanxi Automobile's market has also supported the sustainable investment of Weichai Power.
For more than a decade, Weichai's engine has become China's undisputed first brand, always leading the development of China's heavy-duty powertrain, and took the lead in entering the world-class field. Up to now, the sales volume of Weichai has reached more than 10,000 vehicles in the same year. It has reached 160,000 units last year and is expected to be around 170,000 units this year. In addition, Weichai's full range of heavy truck engines has been completed in the sixth phase of the National Sixth B&W engine and will continue to lead the industry.
Fourthly, the development of Shaanxi Auto has benefited from the continuous improvement of the full range of vehicle layout and R&D capabilities of Weichai. In the past, Shaanxi Automobile had a single product and the dump truck had an absolute advantage. This was caused by past and historical reasons. In the past, Shaanxi Automobile had no research and development, no sales, and certainly no independent research and development center. Five years ago, Weichai leaders decided to develop and invest in a full range of engines in the entire field. It is this kind of strategic guidance that Weichai quickly established its priority in many market segments and initially formed a full range of vehicle layouts. Weichai's marketing methods and thinking are also undergoing subtle changes. Driven by past marketing, it has shifted from product-oriented to value-driven strategic centers and marketing-driven price-driven strategic layouts that create value for products.
Fifthly, the development of Shaanxi Auto has benefited from an invincible marketing team and partners. The success of Weichai Power is based on the steel team that Weichai built over the years. Weichai demanded that the cadres lead the Weichai engine business segment marketing team, and a Shaanxi marketing team led by Party Committee Secretary, Chairman Yuan Hongming and Shaanxi General Motors Co., Ltd. Deputy General Manager Zhou Yinchao, fighting in the market all the year round. Provide customers with caring services.
In 2019, it is a crucial year for Shaanxi Auto, a challenging year and a year full of opportunities. Whether the goal of Shaanxi Automobile's 200,000 vehicles can be achieved, let us wait and see.